Mr. Michael Delahunt

Graphic Design 1 & 2
Design Stationery

Deadline: Wednesday, December 12th.

Stationery is every company's way of telling others who they are. Often, designers and clients underestimate the power they have over the perception of others when they create an organization's stationery. Rather than thinking in terms of producing stationery that reflects the way a company sees itself, think along the lines of "How do they want others to see them?"

It's considerably easier to push the associations between perception and reality with stationery than it is in real life. Someone who is part of a two-person company who shows a well-designed business card can leave its recipient with the same (or better) impression than someone else who shows a card from a multimillion-dollar corporation.

Search for the best possible visual layout with color, imagery, typography, and paper to tell the world who the client is.

 

Assignment: Choose one of the companies for which you designed a logo in the previous assignment. Now, incorporating their logo, design three different layouts to propose for each of these three elements of the company's stationery:

1. letterhead -- 8.5 inch x 11 inch sheets for letters

2. business-size envelopes -- 4.125 inches x 9.5 inches

3. business card -- 2 inches x 3.5 inches

 

Specifications:

 

Deadline:

Complete and hand in your 3 letterhead designs, 3 business-size envelope designs, and 3 business card designs, as specified above by: Wednesday, December 12th.

 

 

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ArtLex has thousands of articles about art terms used in art production, art criticism, art history, aesthetics, and art education. I created ArtLex for my students, to help them increase their understanding of art concepts, readings, writings, and conversations. Some of the hyperlinks found on the pages about my elementary art program will take you to ArtLex articles about terms on these pages.

 

I have taught art at three elementary schools in the Paradise Valley Unified School district (northeastern Phoenix and north Scottsdale) from 1986-. I began publishing information about my classes on the Web in 1995. I taught at Pinnacle High School during the 2001-2002 school year, and posted these lessons that year. I will maintain them as time permits.

 

 

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