Mr. Michael Delahunt
Graphic Design 1 & 2
Deadline: Wednesday, December 12th.
Stationery is every company's way of telling others who they are. Often, designers and clients underestimate the power they have over the perception of others when they create an organization's stationery. Rather than thinking in terms of producing stationery that reflects the way a company sees itself, think along the lines of "How do they want others to see them?"
It's considerably easier to push the associations between perception and reality with stationery than it is in real life. Someone who is part of a two-person company who shows a well-designed business card can leave its recipient with the same (or better) impression than someone else who shows a card from a multimillion-dollar corporation.
Search for the best possible visual layout with color, imagery, typography, and paper to tell the world who the client is.
Assignment: Choose one of the companies for which you designed a logo in the previous assignment. Now, incorporating their logo, design three different layouts to propose for each of these three elements of the company's stationery:
1. letterhead -- 8.5 inch x 11 inch sheets for letters
2. business-size envelopes -- 4.125 inches x 9.5 inches
3. business card -- 2 inches x 3.5 inches
- You must use Adobe Illustrator to produce the final image of each design proposal.
- You may use PhotoShop to create parts of what you produce in Illustrator.
- Pay attention to where you place the address, email, Web URL, and telephone information in relationship to the logo.
- Make room for and suggest a "tag line" (also called the company's "slogan") on every letterhead and business card design. An example: "Our customers are our top priority."
- One of the letterhead designs must employ a 5-30% gray screened image of the logo or a part of the logo in the background.
- One of the letterhead designs must include a list of ten members of the company's board of directors (use greeking).
- At least two of the letterhead designs must employ asymmetrical balance.
- Indicate the space where the letter will be typed in with three different means, such as surrounding it with a line, or an area of a different color, or a different texture.
- Print the final proposals at actual size, paperclip them together in the order listed above. Each sheet must be marked on one edge of its front side with your first and last name, and class-period number. Hand this in to Mr. Delahunt by the end of class on the due date.
Complete and hand in your 3 letterhead designs, 3 business-size envelope designs, and 3 business card designs, as specified above by: Wednesday, December 12th.
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